_____ Has to Be Avoided When Implementing CRM Initiatives

question 1

Multiple Choice

 _____ has to be avoided when implementing CRM initiatives.

• A) Creating a customer strategy before implementing CRM
• B) Changing the organization before putting CRM in place
• C) Assuming that more CRM technology is necessarily better
• D) Investing in building relationships with interested customers

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Definitions:

Innovation

The process of translating an idea or invention into a good or service that creates value or for which customers will pay.

Feedback

Information provided as a response to an action or behavior, intended to guide future actions.

Tensions

The state of being stretched tight, often referring to mental or emotional strain resulting from challenging situations.

Obliging

Willingness to do a service or kindness; readily performing favors or good deeds.