Which of the Following Activities Hinders the Successful Implementation of CRM

question 23

Multiple Choice

Which of the following activities hinders the successful implementation of CRM initiatives?

• A) Creating a customer strategy before implementing CRM
• B) Changing the organization before putting CRM in place
• C) Matching the technology to the customer strategy
• D) Investing in building relationships with disinterested customers

---

Definitions:

Marginal Revenue

The additional income earned by selling one more unit of a product or service.

Average Total Cost

The total cost divided by the quantity produced, indicating the average cost per unit of output.

Economic Profit

The difference between a firm's total revenues and its total costs, including both explicit and implicit costs, measured in terms of opportunity costs.

Long Run

A period in economics where all factors of production and costs are variable, allowing full adjustment to changes.