_____ Consists of the Pursuit of a Deliberate,ongoing Strategy of Developing

question 31

Multiple Choice

 _____ consists of the pursuit of a deliberate,ongoing strategy of developing and introducing new products that attract the buyers of a company's existing products. 

• A) Sustained innovation
• B) Proactive cannibalization
• C) Cross production
• D) Planned obsolescence

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Definitions:

Sales Promotion

Short-term marketing strategies aimed at stimulating consumer demand or improving product availability to boost sales, such as discounts, coupons, or special offers.

Public Relations

The method of strategic communication that fosters beneficial connections between organizations and their audience.

Encoding

The process of converting ideas or messages into verbal, written, or visual formats to communicate effectively with a target audience.

Decoding

The process by which the receiver interprets and tries to make sense of the message sent by the sender in communication.