Which of the Following Is the First Step in the New-Product-Planning

question 30

Multiple Choice

Which of the following is the first step in the new-product-planning process?

• A) Idea generation
• B) Marketing strategy development
• C) Product development
• D) Customer needs analysis

---

Definitions:

Equity Securities

Financial instruments indicating ownership in a corporation, such as stocks, which provide dividends and capital gains as returns to investors.

Stated Value

In accounting, a value assigned to share capital that does not have a par value; used for legal capital determination.

No-par Stock

Stock issued without a specified face value or par value.

Share

An individual portion of ownership in a corporation, represented by a stock.