Which Sentence Includes a Rational Appeal

question 44

Multiple Choice

Which sentence includes a rational appeal?

• A)This model is available for a limited time only.
• B)Your family will appreciate your new furnace right away.
• C)The high-efficiency model is the most advanced model on the market.
• D)The high-efficiency model can save you up $50 a month on your heating bill.

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Definitions:

Total Fixed Cost

The sum of all costs that remain constant regardless of the level of production or output in the short run.

Marginal Cost

The expense associated with manufacturing an extra unit of a product or service.

Variable Cost

Variable cost pertains to a cost that changes in proportion with the level of activity or volume of production in a company.

Average Fixed Cost

The fixed costs of production divided by the quantity of output produced, which decreases as production increases.