When Using the AIDA Strategy, the Closing Paragraph of Both

question 78

Short Answer

When using the AIDA strategy, the closing paragraph of both persuasive requests and sales messages should motivate ____________________.

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Definitions:

Risk-Taking

The willingness to engage in behaviors or decisions that entail potential losses or failure in pursuit of potential gains.

Electronic Communication

The transmission of information using electronic media such as email, text messaging, and social networking sites.

Risk-Seeking

A tendency to pursue opportunities with potentially high rewards despite the associated high risks.

Tacit Knowledge

Knowledge that is difficult to transfer to another person by means of writing it down or verbalizing it, often gained through personal experience.