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Successful Businesspeople Create Persuasive Memos, Letters, E-Mail Messages, Reports, and Presentations

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Essay

Successful businesspeople create persuasive memos, letters, e-mail messages, reports, and presentations that get the results they want. Your textbook presents six persuasive techniques that can help you be effective in getting your ideas accepted by your fellow workers, superiors, and clients. List and explain four of these techniques.


Definitions:

Probable

In financial and legal contexts, a high likelihood that an event will occur, often used in reference to the realization of assets or the incurrence of liabilities.

Reasonably Estimated

A valuation or measurement that can be calculated with a reasonable level of accuracy, often applied in accounting for provisions and contingencies.

Fair Value Option

The choice given to companies to report financial assets and liabilities at estimates of their current market value, rather than at historical cost or using other valuation methods.

Accounting-induced Volatility

Accounting-induced volatility is the fluctuation in financial metrics or stock prices resulting from changes in accounting principles or practices.

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