When Campbell's Introduced a Line of Low-Sodium Soups in Response

question 71

Multiple Choice

When Campbell's introduced a line of low-sodium soups in response to customer demand, it was following which one of the following philosophies?

• A)Selling concept
• B)Production concept
• C)Customer concept
• D)Marketing concept
• E)Retailing concept

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Definitions:

Modified Rebuy

A buying situation in which an organization makes an alteration to an existing purchase decision.

Financial Risk

The possibility of losing money on investments or business operations due to various factors.

Hulu App

A mobile application that provides streaming of television shows, movies, and other video content over the internet, offered by the Hulu service.

Better Value

Describes products or services that offer more benefits and quality compared to their cost, thus representing a higher value to the customer.