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A Market Orientation Requires the Organization Wide Generation of Market

question 103

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A market orientation requires the organization wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments, and organization wide responsiveness to it.


Definitions:

Original Jurisdiction

The authority of a court to hear a case for the first time, as opposed to appellate jurisdiction, which reviews decisions made by lower courts.

Judicial Activism

A judicial philosophy that posits judges should use their power broadly to address societal wrongs and interpret the Constitution in the light of contemporary values and conditions.

Constitutional Adaptation

The process through which legal interpretations of the Constitution evolve over time to address new social, political, and technological realities.

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