When an Organization Attempts to Control Its Marketing Activities,it May

question 126

Multiple Choice

When an organization attempts to control its marketing activities,it may find it difficult to

• A)determine their effect on sales volume.
• B)use the information it collects.
• C)obtain the necessary information.
• D)get the accounting department to cooperate.
• E)develop a marketing plan.

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Definitions:

Intrinsic Rewards

Personal satisfaction or fulfillment that comes from within an individual, often as a result of completing a task or achieving a goal.

Extrinsic Benefits

Advantages or rewards that come from external sources, such as pay, praise, or awards, rather than from the enjoyment of the activity itself.

Hierarchy Of Needs

A theory in psychology proposed by Abraham Maslow, suggesting that people are motivated by five basic categories of needs: physiological, safety, love, esteem, and self-actualization, in that order.

Abraham H. Maslow

An American psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs.