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The four major competitive structures are
Positive or Negative
Terms used to describe the valence of emotions, experiences, or outcomes, indicating whether they are viewed as favorable or unfavorable.
Co-consumers
Individuals who are present and potentially interact with one another in a consumption environment, influencing each other's experiences.
Marketing Contexts
The various environments or situations in which marketing activities occur, including social, economic, and cultural factors.
Differentiating Quality
A unique characteristic or feature that sets a product, service, or individual apart from others.
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