Why Is Ethics an Important Consideration in Marketing Research

question 160

Essay

Why is ethics an important consideration in marketing research?

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Definitions:

Creative Solutions

Innovative and effective answers to problems or challenges that deviate from traditional or standard approaches.

Functional Concerns

Issues or considerations related to the specific departments or functions within an organization, affecting its efficiency and effectiveness.

Social Loafing

The phenomenon where individuals exert less effort when working in a group than when working alone.

Computer-mediated Interactions

Communication between people that is facilitated by, or takes place through, computer technology, including email, chat rooms, and social media platforms.