The Final Step in the Target Market Selection Process Is

question 129

Multiple Choice

The final step in the target market selection process is

• A) implementing the appropriate marketing mix for the target market.
• B) evaluating relative market segments.
• C) eliminating market segments that are cost prohibitive.
• D) selecting specific target markets.
• E) revising the final segmentation variables based on target selection.

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Definitions:

Mechanistic Perspective

An approach in science and philosophy that sees natural processes as being driven by mechanical forces or entities, often disregarding mental, social, or spiritual explanations.

Channel

In communication, a medium through which a message is transmitted from a sender to a receiver.

Group Polarization

The phenomenon whereby a group's prevailing opinions or decisions become more extreme than the individual initial inclinations after group discussion.

Risky Shift

The phenomenon where groups make riskier decisions collectively than individuals would when making decisions alone.