Marketing Research Is a Process Designed to Gather Information

question 92

Multiple Choice

Marketing research is a process designed to gather information

• A) exclusively about a company's customers.
• B) from the company's database.
• C) not currently available to decision makers.
• D) about the needs and desires of employees.
• E) concerning the interpretation of the company's sales goals.

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Definitions:

Classical Conditioning

Associating two things not normally associated with each other.

Instrumental Conditioning

A learning process in which behavior is modified by the consequences of the behavior, with reinforcements used to increase desirable behaviors and punishments to decrease undesirable ones.

Socialization

The process by which individuals learn and adopt the norms, values, and behaviors appropriate to their society or culture.

Negatively Reinforced

A process in operant conditioning where a response is strengthened because it leads to the removal of an unpleasant stimulus.