The Final Step in the Marketing Research Process Is

question 17

Multiple Choice

The final step in the marketing research process is

• A) interpreting research findings.
• B) making sure the marketing research was conducted in an ethical manner.
• C) putting the results into a written document that is technical and written in formal language.
• D) reporting the research findings.
• E) deciding what the next research project should investigate.

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Definitions:

Sample Proportions

The fraction of sample observations that belong to a particular category, indicative of a characteristic within the sample.

Electromagnetic Radiation

A form of energy that is propagated through space or matter, consisting of both electric and magnetic waves traveling at the speed of light.

Rotational Motions

The movement of a body around a fixed point or axis, common in molecules resulting in specific spectroscopic behaviors.

Absorption

The process by which one substance takes up another substance through physical or chemical means.