A Marketing Decision Support System Aids Marketing Managers in Decision

question 197

True/False

A marketing decision support system aids marketing managers in decision making by helping them to anticipate the effects of certain decisions.

---

Definitions:

Net Income

Net income is the total profit of a company after all expenses, taxes, and costs have been subtracted from total revenue, indicating the company's actual profitability.

Revenues

The total income that a business generates from its normal business activities, usually from the sale of goods and services to customers.

Expenses

Costs incurred in the running of a business operation, such as rent, utilities, and salaries.

Acetylcholinesterase

An enzyme that breaks down the neurotransmitter acetylcholine in the synaptic cleft, thereby terminating the signal between nerve cells.