With Its Venus Razor, Gillette Was the First Marketer to Offer

question 200

Multiple Choice

With its Venus razor, Gillette was the first marketer to offer a triple blade razor specifically designed for women. This is an example of market segmentation using ____ variables.

• A) demographic
• B) psychographic
• C) geographic
• D) family life cycle
• E) product use

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Definitions:

Female Students

Refers to students who identify as female in educational settings.

Expected Number

The statistical average or mean value anticipated in a probability distribution.

Computer-Consulting

A service industry focused on advising businesses on how best to use information technology to meet their objectives.