A Disadvantage of the Concentrated Targeting Strategy Is That

question 87

Multiple Choice

A disadvantage of the concentrated targeting strategy is that

• A) the firm's financial condition is tied to a single and specialized marketing mix.
• B) large sales volumes cannot be generated.
• C) production costs may be higher than with other strategies.
• D) marketing personnel may become dissatisfied with the limited opportunities provided by this approach.
• E) marketing costs are often higher than for other strategies.

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Definitions:

Stimulation

The act of encouraging or arousing interest, enthusiasm, or activity in something.

Delegation

Granting authority and responsibility for a specific task to another member of an organization; empowerment to accomplish a task effectively.

Leadership Attribute

Characteristics or qualities of an individual that enhance their effectiveness as a leader, such as integrity, vision, empathy, and decisiveness.

Self-Confidence

The belief in one's abilities, qualities, and judgment, often leading to a higher likelihood of success and fulfillment.