Abercrombie & Fitch Is Developing a Program to Get to Know

question 115

Multiple Choice

Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F needs to understand consumer buying behavior?

• A)customer's reactions to marketing strategy can impact the firm's success
• B)all customers are the same when it comes to buying behavior
• C)a firm should create a marketing mix that satisfies customers
• D)it helps the marketer predict how consumers will respond to marketing strategies
• E)the marketing concept stresses that a firm should know its customers

Recognize the concept of sexual harassment and its forms within the workplace.

Grasp the rights and protections afforded to individuals under the Americans with Disabilities Act.

Analyze the role of the Equal Employment Opportunity Commission (EEOC) in protecting employee rights.

Understand the concept of at-will employment and its exceptions.

---

Definitions:

Price

The charge in currency projected, demanded, or provided in recompense for something.

Purchased Amount

The total volume or quantity of goods or services bought.

Normal Good

A good whose demand increases as consumers' income rises, holding all other factors constant.

Consumption

Consumption refers to the use of goods and services by households. It is a primary component of the economy, encompassing the spending on goods and services by consumers.