Crest Toothpaste Is Available in Several Different Versions, Such as Crest

question 64

Multiple Choice

Crest toothpaste is available in several different versions, such as Crest Whitening, Crest Tartar Control, Crest Whitening with mouthwash, and Crest Total Effects. Given these different variations of the product, it appears that the marketers of Crest are segmenting the market by using ____ segmentation.

• A)behavioristic
• B)product usage
• C)benefit
• D)end-purpose
• E)advantage

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Definitions:

Purchasing Decisions

The choice process by consumers or organizations regarding the identification, comparison, and selection of products or services.

Holiday Bonus

An extra payment given to employees, typically at the end of the year, as a gesture of goodwill and to share the festive season's joy.

Annual Income

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