Why Do Marketers Rely Heavily on Demographic Characteristics When Segmenting

question 67

Essay

Why do marketers rely heavily on demographic characteristics when segmenting consumer markets?

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Definitions:

Corporate Website

An official online presence designed to represent, promote, and provide information about a company or organization to the public.

Gamification

The application of game-design elements and principles in non-game contexts to motivate and enhance user engagement.

Augmented Reality

A technology that superimposes computer-generated images, sounds, or other data onto a real-world environment to enhance the user's perception.

Social Media Site

An online platform that enables users to create and share content or to participate in social networking.