Scenario 6.2 Use the Following to Answer the Questions

question 171

Multiple Choice

Scenario 6.2
Use the following to answer the questions.
GE Transportation produces locomotive engines for sale in countries around the world.After looking at the total market for locomotive engines,the company found that various rail lines wanted different types of engines.Major rail lines in the U.S.and South America wanted engines to haul heavy freight.Rail lines in Sweden and Germany were interested in a cleaner,greener locomotive engine.Rail lines operated by several Eastern European countries wanted locomotive engines for running short distances between cities in their own country.GE Transportation is currently manufacturing its GE 4400 for heavy freight,its Hybrid Eco-Engine,and its Dash 9,suited for shortline transport.
-Refer to Scenario 6.2.GE Transportation is most likely using a(an) ______ targeting strategy,segmenting by ________ variables.

• A)Undifferentiated;benefit expectations
• B)Differentiated;benefit expectations
• C)Differentiated;volume usage
• D)Concentrated;volume usage
• E)Concentrated;geographic location

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Definitions:

Accounting Period

A specific period of time used for accounting purposes, during which financial statements are prepared.

Income Statement

An Income Statement is a financial report that shows a company's revenues, expenses, and profits over a specific period, providing insight into its financial performance.

Net Income

The amount of profit left after all operating expenses, taxes, and interest payments are deducted from total revenue.

Revenues

Revenues are the total income earned by a company from its normal business activities, before any expenses are deducted.