Scenario 6.2 Use the Following to Answer the Questions

question 163

Multiple Choice

Scenario 6.2
Use the following to answer the questions.
GE Transportation produces locomotive engines for sale in countries around the world.After looking at the total market for locomotive engines,the company found that various rail lines wanted different types of engines.Major rail lines in the U.S.and South America wanted engines to haul heavy freight.Rail lines in Sweden and Germany were interested in a cleaner,greener locomotive engine.Rail lines operated by several Eastern European countries wanted locomotive engines for running short distances between cities in their own country.GE Transportation is currently manufacturing its GE 4400 for heavy freight,its Hybrid Eco-Engine,and its Dash 9,suited for shortline transport.
-Refer to Scenario 6.2.Suppose that GE Transportation decided to produce only locomotive engines for rail lines in the United States.The segmentation variable then would be

• A)geographic location.
• B)type of organization.
• C)market density.
• D)product use.
• E)customer size.

Identify and apply the core goals of the field of organizational behaviour.

Explain the role of contingency in management and organizational behaviour.

Understand the significance of the Hawthorne studies in the human relations movement.

Understand the concept and implications of barter in different economic systems.

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