Marketers Who Attempt to Use Reference-Group Influence in Advertisements Are

question 203

Multiple Choice

Marketers who attempt to use reference-group influence in advertisements are most likely to succeed when messages indicate that

• A)people in a specific group buy the product and are highly satisfied by it.
• B)reference groups should be of little concern to the consumer.
• C)reference groups are "in" and everyone should belong to at least one.
• D)all products and brands are influenced by reference groups.
• E)people in a specific group have tried the product and dislike it.

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Definitions:

FSH

Follicle-stimulating hormone, a gonadotropic hormone produced by the anterior pituitary gland that promotes the growth of ovarian follicles in females and spermatogenesis in males.

Pubic Hair

Body hair that grows on the genital area after reaching puberty.

DHEA

Dehydroepiandrosterone, a hormone produced by the adrenal glands, involved in the production of sex hormones and associated with aging and health.

Process Information

The act of taking in, interpreting, and understanding information through cognitive processes.