Dell Segments Its Business Markets into Small Business, Corporate, Government

question 35

Multiple Choice

Dell segments its business markets into small business, corporate, government agencies, K-12 schools, and higher education institutions. The primary segmentation variable used in this example is

• A)geographic location.
• B)type of organization.
• C)secondary product use.
• D)customer size.
• E)market potential.

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Definitions:

Check

A check is a written, dated, and signed instrument that directs a bank to pay a specific sum of money to the bearer or the person or entity whose name is written on the check.

Drawer

In financial contexts, refers to the person who writes or issues a cheque or draft instructing the bank to pay a specific amount of money.

Draft

An order or bill of exchange instructing the payment of a specified sum of money from one party to another, often used in international trade.

Promissory Note

A financial instrument that contains a written promise by one party to pay another party a definite sum of money either on demand or at a specified future date.