Some of the Criteria Used in the Evaluation of Alternatives

question 161

True/False

Some of the criteria used in the evaluation of alternatives stage of the consumer buying decision process are also used during the postpurchase evaluation stage.

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Definitions:

Level of Awareness

The extent to which an individual is conscious of aspects of their environment or personal experiences.

Automatic Processing

The ability of the brain to perform tasks with little or no conscious thought, often developed through repetitive practice and learning.

Complete Lack

The total absence of a certain element, quality, or substance.

Executive Function

Higher-order, complex cognitive processes, including thinking, planning, and problem solving.