How Does Using an Exporting Intermediary Limit the Risk Involved

question 145

Multiple Choice

How does using an exporting intermediary limit the risk involved with global marketing?

• A)Most exporting intermediaries assume all financial risks on behalf of their clients.
• B)Exporting intermediaries are not subject to the same laws as companies, and therefore limit the legal risk involved.
• C)Using an exporting intermediary restricts a company to being involved with joint ventures and not direct ownership.
• D)Exporting intermediaries guarantee that the products a company is selling will be a good fit for the foreign markets they are entering.
• E)This approach involves limited risk because the company has no direct investment in the foreign country.

Apply theories of attitude change to marketing strategies to effectively influence consumer decision-making.

Understand the strategic application of multi-attribute models in marketing.

Grasp the principles of social judgement theory and how it influences consumer response.

Describe the components of the Fishbein model and its relevance in attitude measurement.

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Definitions:

Projection

A method or technique for displaying the properties of something, often used in the context of displaying three-dimensional images on a two-dimensional surface or schematically representing molecules in chemistry.

Conformers

Different spatial arrangements of a molecule that result from the rotation around single bonds.

Energy

The capacity to do work, manifesting in forms like heat, light, motion, electrical, chemical energy, and more, fundamentally conserved in nature.

Butane

A gaseous hydrocarbon with the formula \(C_4H_{10}\), used as fuel and a precursor in organic chemistry.