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What Major Changes in a Marketing Strategy May Be Required

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Essay

What major changes in a marketing strategy may be required as a product moves into the maturity stage of the product life cycle?


Definitions:

Shares

Represents units of ownership interest in a corporation or financial asset that provide for an equal distribution in any profits, if any are declared, in the form of dividends.

Popular

The term 'popular' is used to describe something widely liked, admired, or accepted by a large number of people.

Seller's Talk

A term used to describe the verbal communication or pitch by a seller aimed at persuading potential buyers to make a purchase.

Liability

The legal responsibility for one's actions or omissions, which may entail financial or legal sanctions.

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