Scenario 11.1 Use the Following to Answer the Questions

question 49

Multiple Choice

Scenario 11.1
Use the following to answer the questions.
Gillette shaving razors were first manufactured in 1895.Over the years,Gillette made improvements on their razors offering many "firsts" such as the Mach3,the Sensor,and the Fusion.For many years,women were forced to use razors designed primarily for men,but often marketed to women by offering them in different colors and with minimal modifications.In 1998 Gillette developed the Venus razor,based on the Mach3 but made specifically for women.Gillette promoted the Venus razor heavily,with television ads and other forms of media.The Gillette product line,now owned by Procter & Gamble,continues to introduce new versions of the Venus,such as the Venus Embrace,which has additional blades and other modifications.
-Refer to Scenario 11.1.Tasha is shopping for personal care items at her local Target.She walks by one aisle and sees a floor-standing display for the new Venus Embrace.She hadn't thought about buying a new razor,but the display has caught her attention.Which stage of the product adoption process is Tasha most likely in at the present time?

• A)awareness
• B)attention
• C)evaluation
• D)trial
• E)adoption

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Definitions:

Performance Incentive

A reward system designed to encourage workers to achieve specific performance targets.

Perverse Incentive

A perverse incentive is an incentive that has an unintended and undesirable result that is contrary to the interests of the incentive makers.

Budget-gaming Problem

A situation in budgeting where individuals or departments manipulate figures or withhold information to secure budgetary advantages.

Compensation Schedule

A structured plan that outlines the timing and amounts of payments for work performed, damages, or other compensations.