The Heterogeneity Characteristic of Services Provides Marketers with Tremendous Opportunity

question 191

Multiple Choice

The heterogeneity characteristic of services provides marketers with tremendous opportunity to

• A) customize their services to meet unique individual needs.
• B) hold down the cost of providing services to customers.
• C) create standardized packages that will appeal to many customers.
• D) offer the same service as all of their competitors.
• E) develop relationship marketing with their customers.