Why Are Line Extensions More Common Than New Products

question 176

Multiple Choice

Why are line extensions more common than new products?

• A) They are higher risk and more expensive.
• B) They are guaranteed to succeed in the marketplace.
• C) They are less expensive and lower-risk.
• D) They require no market research.
• E) Modifications to existing products are very easy.

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Definitions:

Pareto Optimal Allocation

An economic allocation where it is impossible to make any one individual better off without making at least one individual worse off.

Utility Function

A mathematical representation that assigns a level of utility or satisfaction to various combinations of goods and services consumed by an individual or society.

Consumers

Individuals or entities that use or consume goods and services produced within an economy.

Endowments

The resources or assets that are provided to individuals or institutions which can generate income or have intrinsic value.