Andrea Has Just Opened a New Service Business Called Paws

question 142

Multiple Choice

Andrea has just opened a new service business called Paws n' Claws, which provides dog grooming and doggie day care. Andrea has done research about the role dogs play in today's culture, particularly for those people who do not have children. She knows that some of these people represent a target that is urban, professional, and who travel frequently. Andrea's business is likely to have a _____ and she will probably refer to the dog owners as ___.

• A)high level of tangibility; customers
• B)high level of inseparability; customers
• C)high level of customer contact; clients
• D)low level of perishability; customers
• E)low level of intangibility; clients

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Definitions:

Mode Of Entry

The strategy or method used by a company to enter into a new market or country for conducting business.

Industrial Policies

Government measures aimed at improving the economic and technological competitiveness of specific sectors within the industry.

Sociocultural Factor

An element that involves the combined influences of societal and cultural aspects on an individual's behaviors and attitudes.

PEST Analysis

A strategic business tool used to identify and analyze the Political, Economic, Social, and Technological factors that could impact an organization.