The Ability to Customize Services to Match the Specific Needs

question 39

True/False

The ability to customize services to match the specific needs of individual customers is an advantage to service marketers and may lead to standardized packages.

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Definitions:

No-need Objection

A type of sales objection where the customer believes they do not need the product or service being offered.

Computer Tech

Short for computer technology, it encompasses the hardware and software used to develop, test, and maintain computer systems and applications.

Scanner

A device that converts physical documents into digital format, or in retail, a tool used to read barcodes and pricing information.