The Intangible Nature of Services Often Leads Customers to Use

question 29

True/False

The intangible nature of services often leads customers to use prices as a measuring tool for quality.

---

Definitions:

Chemical Treatments

Processes or procedures that use chemical agents to treat or alter a substance, material, or living tissue, often used in industrial, medical, and healthcare applications.

Disulfiram

A medication used to support the treatment of chronic alcoholism by producing an acute sensitivity to ethanol.

Alcohol Abusers

Individuals who consume alcohol in a manner that is harmful to themselves or others, often leading to addiction or health problems.

Social Learning Model

A theory that suggests people learn new behaviors through observation and imitation of others, rather than through direct experience.