Compared to Creating and Developing a Brand from Scratch, a Firm

question 91

Multiple Choice

Compared to creating and developing a brand from scratch, a firm sometimes buys a brand from another company at a premium price because outright purchase is

• A) more challenging strategically.
• B) less time consuming.
• C) less risky.
• D) less expensive.
• E) less expensive and less risky.

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Definitions:

Option Group

A collection of options presented in user interfaces, where the user can select one (or sometimes multiple) options from the group.

Toggle Button

A graphical user interface element that allows the user to change a setting between two states, such as on and off.

Tab Control

A graphical user interface element that allows users to switch between different views or documents within the same window or space.

Background Image

An image placed as a backdrop on digital documents, websites, or software interfaces, often behind the main content.