Brand Preference Is a Degree of Brand Loyalty in Which

question 256

True/False

Brand preference is a degree of brand loyalty in which a customer definitely prefers one brand over competitive offerings and will purchase this brand if available.

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Definitions:

Disruptive Technology

An innovation that significantly alters the way consumers, industries, or businesses operate, often displacing established technologies.

Sales Volume

The quantity of products or services sold by a company within a specific period, often used to measure business performance.

Decline Stage

The stage of the product life cycle characterized by decreases in sales and profits.

Appearance

The way that something looks or seems to the eyes or mind, affecting perceptions and judgments.