Select the Greatest Advantage of Horizontal Channel Integration

question 187

Multiple Choice

Select the greatest advantage of horizontal channel integration.

• A) The flexibility of the channel is decreased.
• B) The markets are more heterogeneous.
• C) The expanded number of units is coordinated.
• D) Efficiencies in advertising, marketing research, and purchasing are increased.
• E) Planning and research are increased to cope with increased competition.

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Definitions:

Yeasts

A diverse group of unicellular fungi that are widely used in baking, brewing, and biotechnology for their ability to ferment sugars.

Ediacaran Fauna

Refers to an assemblage of ancient, soft-bodied marine organisms that lived during the Ediacaran Period, approximately 635 to 541 million years ago.

Tetrapods

Vertebrate animals having four limbs or limb-like appendages, including amphibians, reptiles, birds, and mammals.

Lineages

Refers to lines of descent or ancestral sequences, often traced through generations of organisms to study evolutionary relationships.