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If a Message to Customers Is Not Properly Encoded,what Might

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If a message to customers is not properly encoded,what might happen? How can a marketer make sure this does not happen?


Definitions:

Cerebrum

The large mass of the forebrain, which consists of two hemispheres.

Learning

The process of acquiring new or modifying existing knowledge, behaviors, skills, values, or preferences.

Neurons

Specialized cells in the nervous system that transmit information to other nerve cells, muscle, or gland cells.

Growth Spurt

A rapid increase in growth, typically occurring during puberty.

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