Hunt's Decided to Put a Much Larger Share of Its

question 79

Multiple Choice

Hunt's decided to put a much larger share of its promotion budget into ____ because of the heavy reliance it will be placing on coupons in the second quarter.

• A) advertising
• B) sales promotion
• C) public relations
• D) telemarketing
• E) personal selling

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Definitions:

Input

Resources used in the production process to create goods or services, including labor, materials, and capital.

Returns To Scale

An economic concept describing how the increase in inputs affects the level of output of a production process.

Production Function

A mathematical equation that describes the relationship between inputs and the maximum output that can be produced with those inputs.

Inputs

Resources used in the production process, such as labor, capital, materials, and energy.