If the Push Policy Is Used in Promoting a Product

question 115

Multiple Choice

If the push policy is used in promoting a product, the firm

• A) promotes directly to consumers.
• B) promotes only to the next marketing institution down the marketing channel.
• C) promotes the product to wholesalers only.
• D) promotes the product to retailers only.
• E) will be assured of having an effective promotional mix.

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Definitions:

Small Investor

An individual who invests limited amounts of money in the stock market or other investment vehicles.

Stock Holdings

The shares owned by an individual or corporation, including stocks in companies or corporations as part of an investment portfolio.

Random Walk Theory

A financial theory suggesting that stock prices change randomly and are not influenced by past movements, making it impossible to predict future market directions consistently.

Stock Prices

The cost of purchasing a share of equity in a company at any given time on the stock market.