Which of the Following Are Personal Informal Exchanges of Communication

question 67

Multiple Choice

Which of the following are personal informal exchanges of communication that customers share with one another about products, brands, and companies?

• A)Guerilla communication
• B)Word-of-mouth communication
• C)Buzz marketing
• D)Viral marketing
• E)Conversational promotion

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Definitions:

Objectivity

The practice of maintaining neutrality and impartiality, avoiding personal bias or emotions in judgment or analysis.

Cultural Expectations

The norms, values, and standards shared by a group of people that guide behavior and attitudes, influencing how individuals interact within their society.

AIDA Model

A marketing framework that stands for Attention, Interest, Desire, and Action, used to guide the process of advertising or selling a product or service.

Communication Stages

The phases through which communication passes, including initiation, development, maintenance, and conclusion.