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Scenario 17.1 Use the Following to Answer the Questions

question 155

Multiple Choice

Scenario 17.1
Use the following to answer the questions.
When introducing a new vehicle targeted to the under-30 population,Toyota used several different methods of communication.First,it did research in several large cities to find out who the opinion leaders were in that age group.By visiting the local nightlife,one or two people in each city were selected and given a new vehicle to drive for two weeks.They were told to share information about this new vehicle with their friends.After a few weeks,then a television campaign was launched with commercials introducing the new vehicle.Toyota also placed ads in magazines that were targeted to the under-30 age group,and used drive-by billboards in the large cities near the nightclub areas.
-Refer to Scenario 17.1.Suppose Toyota also offered the dealership salespeople a trip to Hawaii for anyone who could sell ten of the new vehicles within the first month they were available? This tactic would be an example of ____ marketing,while the TV commercials described above would be an example of ____ marketing.

Definitions:

Diagnoses

The identification of the nature and cause of a health issue, often determined through examination and the use of diagnostic tests.

Collectivism

Societal structure and world view in which people prioritise group loyalty, commitment and conformity, and belonging and fitting in to groups, over standing out as an isolated individual.

Altruism

The selfless concern for the well-being of others without expecting any reward or benefit in return.

Egoism

An ethical theory that treats self-interest as the foundation of morality.