Word-Of-Mouth Communication Is Not Especially Important When People Are Choosing

question 57

True/False

Word-of-mouth communication is not especially important when people are choosing restaurants and automotive, medical, and personal services such as hair care.

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Definitions:

PPACA

The Patient Protection and Affordable Care Act (PPACA), commonly known as Obamacare, is a United States federal statute enacted to increase health insurance quality and affordability, lower the uninsured rate by expanding public and private insurance coverage, and reduce the costs of healthcare for individuals and the government.

Personal Mandate

A requirement for individuals to purchase or otherwise obtain a particular good or service; often used in the context of compulsory health insurance.

PPACA

Patient Protection and Affordable Care Act; a comprehensive health care reform law enacted in March 2010, primarily known for its aim to increase health insurance coverage to more Americans.

Electronic Medical Records

Digital versions of patients' paper charts, improving the efficiency of recording, storing, and accessing medical information and history.