A Company Trying to Position Itself as Value Oriented Should

question 30

Multiple Choice

A company trying to position itself as value oriented should not

• A) set prices that are reasonable relative to product quality.
• B) use premium pricing for its products.
• C) set prices similar to those of its competitors.
• D) use any advertising for its products.
• E) consider costs when determining the price of products.

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Definitions:

Cones

Photoreceptor cells in the retina of the eye responsible for color vision and functioning best in relatively bright light.

Rods

Photoreceptor cells in the retina of the eye that are sensitive to low light levels and contribute to black-and-white vision.

Trichromatic Theory

The theory of color vision suggesting that three types of cones in the retina each make a maximal chemical response to one of three colors—blue, green, or red.

Color Sensitive Cones

Photoreceptor cells in the retina of the eye that are responsible for color vision under bright light conditions.