Identify and Describe Four Publicity-Based Public Relations Tools

question 8

Essay

Identify and describe four publicity-based public relations tools.

Describe the induced compliance and induced hypocrisy paradigms in cognitive dissonance research.

Explain the concept of self-concept clarity versus self-complexity and their effects on personal well-being.

Relate cognitive dissonance theory to practical behavioral scenarios, including health-related behavior changes and decision-making processes.

Understand the effects of different initiation severities on group affiliation and commitment.

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Definitions:

Extinction

In behavioral psychology, the process through which a conditioned response decreases or disappears as a result of repeated exposure without reinforcement.

Reinforcement

In psychology, a process by which a certain stimulus or action encourages a particular behaviour to occur again.

Punishment

The imposition of a penalty as retribution for an offense or undesirable behavior.

Extinction

In behavioral psychology, refers to the gradual weakening and disappearance of a conditioned response when it is no longer reinforced.