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Scenario 18.2 Use the Following to Answer the Questions

question 191

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Scenario 18.2
Use the following to answer the questions.
The State Farm Group includes several companies.Probably the most well-known company in the group is the State Farm Insurance company,the largest auto and home insurer in the United States.State Farm Insurance provides protection for approximately 78 million policies on auto,fire,life,and health services.It is also a leading insurer of homes and autos in Canada.Another company in the State Farm group is the State Farm Bank,which was opened in 2000,beginning State Farm's entry into the financial services field.However,the State Farm Bank is not a traditional bank,in that it has no branch offices and its services are provided through State Farm agents,a call center,the mail,and on the Internet.It currently serves over 1.9 million bank accounts.
-Refer to Scenario 18.2.When deciding on its advertising allocation for the coming year,State Farm Insurance could choose to spend the same amount as Safe Auto,another auto insurance company,or it could allocate an amount that is 10% of last year's premiums.If State Farm uses the same amount as Safe Auto,this method of advertising appropriation is known as the ____ approach;if State Farm uses the amount based on last year's premiums,the method would be _____.

Definitions:

Views

Different ways of presenting or arranging data or documents on a screen, tailored to specific tasks or user preferences.

Multiple Pages

A document layout or printing option that allows more than one page to be viewed or printed on a single sheet of paper.

Single Contact

An individual entry in a contact list, representing a person or organization with whom communication can occur.

Contacts

Information stored about individuals or organizations to facilitate communication, such as names, phone numbers, and addresses.