An Advertising Platform Is the

question 48

Multiple Choice

An advertising platform is the

• A) basic issue or selling point that an advertiser wishes to include in an advertising campaign.
• B) objective of the advertising campaign, stated in precise and measurable terms.
• C) form in which the basic issues of the campaign should be presented.
• D) broad objectives of the advertising campaign.
• E) consumer advertising research conducted.

Distinguish between various cultures based on core values.

Describe the principles that guide cultural ideologies and ethos.

Differentiate between individualist and collectivist cultures.

Know the types of norms, including enacted norms and their role in culture.