The Percentage of Consumers in the Target Audience Actually Exposed

question 109

Multiple Choice

The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition of

• A) frequency.
• B) exposure.
• C) reach.
• D) targeting.
• E) push.

---

Definitions:

Coal Mine

An excavation in the Earth for extracting coal, a fossil fuel used primarily for generating electricity and heating.

Pneumonia

An infection that inflames the air sacs in one or both lungs, which can fill with fluid or pus, causing coughing, fever, and difficulty breathing.

Novel Influenza A Virus

A new strain of the Influenza A virus that has not previously circulated among humans, posing potential risks of a pandemic.

Encephalopathy

A broad term for any brain disease that alters brain function or structure, leading to cognitive impairment, neurological symptoms, or mental health problems.