Brittany Is Choosing the Type of Media for a New

question 133

Multiple Choice

Brittany is choosing the type of media for a new promotional campaign for Halls cough drops. She knows that each type of media has both benefits and disadvantages. She is considering the Internet as a form of media. Which of the following is NOT a disadvantage of the Internet as a promotional medium?

• A)costs of precise targeting are high.
• B)effects of promotion can be difficult to measure.
• C)there are concerns about privacy.
• D)the message must be short and simple.
• E)there are concerns about security.

Understand the specific roles and responsibilities in the budgeting process.

Understand the concept of budgeting and its importance in financial planning.

Learn how to calculate budgeted purchases based on beginning and ending inventory, and the cost of goods sold.

Gain knowledge of sales budget preparation, including unit sales, sales prices, and ending inventory desires.

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Definitions:

Fallacy

An erroneous argument or reasoning, often misleading or based on unsound logic.

Ad Hominem

A logical fallacy where an argument is rebutted by attacking the character, motive, or other attribute of the person making the argument rather than addressing the substance of the argument itself.

Gambling

Wagering money or something of value on an outcome that is largely determined by chance.

Idiot

Used historically in psychology to describe a person with profound intellectual disability, the term is now considered derogatory and outdated.