What Is the Primary Justification Marketers Use for Conducting Recognition

question 80

Multiple Choice

What is the primary justification marketers use for conducting recognition and recall tests?

• A) Researchers find that recalling an advertisement has a strong link to purchasing a product.
• B) People have unfavorable views of advertising and are unlikely to purchase advertised products.
• C) Consumers tend to enjoy participating in these tests and are likely to purchase the products as a result.
• D) People are more likely to buy a product they have seen advertised than one they have not seen advertised.
• E) There is a strong link between advertisement recall/recognition and word-of-mouth communication.

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Definitions:

Method of Loci

A mnemonic strategy of associating information to be remembered with specific physical locations, enhancing the recall of the information by visualizing moving through those places.

Retroactive Interference

A phenomenon where newly learned information interferes with the recall of information learned previously.

Distributed Practice

A learning strategy where study or practice is broken up into a number of short sessions over a longer period of time.

Source Amnesia

A memory disorder where an individual can remember information but is unable to recall where, when, or how they learned it.